Welcome to Market Indonesia! A cherished dream of most individuals is financial independence and the freedom and time to shape and determine one’s destiny. In pursuit of such a dream, you’re usually presented with only two viable options. The first is the 45-Year Plan, defined by full-time employment through a business or other enterprise in which your time is traded for money in a 45-year cycle of dependence and presumed security until retirement. Your initiative, creativity and hard work are channeled into making a business successful and the owners wealthy. Your reward is a marginal paycheck that cannot measure your true worth, an appalling lack of recognition, limited growth potential and the insecurity that comes from a reliance on the whims of a competitive marketplace and the narrow perceptions of bosses who measure your value only in terms of productivity. The second choice is self-employment, a situation in which you rely on your own wits and guile through an entrepreneurial effort or franchise business. This endeavor requires nearly all of your time, all of your savings, the benevolence of a bank loan officer and more than a little bit of luck when you consider that 95% of new businesses fail in their first year. The potential rewards are great, but then again so are the start-up costs and overall risks.
Regardless of the option you choose, the numbers are seldom on your side. After working their whole lives, only 5% of the working population will be financially successful upon retirement, while 95% will still be working, dead or practically broke! Incredibly, few people ever stop and take the time to ask, “Why?” In reality, 95% of those people spend 45 years of their lives making the other 5% financially independent. They wind up working a plan for someone else's financial success rather than their own financial success. The facts are that most people are living from paycheck to paycheck and are worried about job security and the integrity of their retirement plans in a volatile, ever-changing economy. Many of us have enormous financial responsibilities and lack the capacity to save for the future. Regrettably, by the time most people wake up and realize that their dreams will never be realized through their jobs, it is already too late. Treading headlong into a deepening 45-Year Plan rut, they have no choice but to work longer hours or multiple jobs as the realization hits them that they have, indeed, run out of time.
How can you gain or utilize more efficiently the time that you need? Can you get the numbers back on your side? How can you make time work for you? Most people don’t want to be part of that 95% that don’t make it, or at best retire with only a third or half of their salary as a pension. They couldn’t live on full pay, so how are they going to live on half pay? Let’s quickly examine some alternatives to this bleak scenario. Second jobs are only a temporary solution, consuming precious time and energy you can’t spare. What about going back to school to better yourself and climb the corporate ladder? Admirable, but you’d be first on the downsizing list. Should you consider multilevel marketing? It's a good concept, but how realistic is it? And it’s often overexposed. Stocks, investments, franchises and consulting businesses involve risk and expenditure of capital, which realistically has to be measured against car payments, mortgages and your children’s welfare. There are some people who truly are successful because they love what they do and are fulfilled by making their own contribution to society. But are they being paid what they’re worth? Wouldn’t it be wonderful if the job they love could become an avocation rather than an occupation because they had a plan for their own financial success on the side that could help them become financially independent?
Does such a plan for financial success exist? Is there a realistic, proven and viable alternative to the 45-Year Plan? Absolutely! Welcome to Market Indonesia — a company you can believe in because it can help you realize the power of your dreams. Founded in 1992, Market America is a product brokerage and internet marketing company and the nation’s preeminent advocate and implementer of One-to-One Marketing. As a product brokerage company, Market Indonesia identifies market-driven products and new product breakthroughs, sources them out to exclusive manufacturers, and features them in Market Indonesia’s Mall Without Walls® virtual product showcase. Customers receive personal One-to-One Marketing sales and service attention from Market Indonesia’s Independent UnFranchise® Owners, who help the company facilitate One-to-One Marketing by obtaining survey data from their best customers through their custom websites. This customer-preference data is then sourced out to manufacturers who create market-driven products. Eventually, Market Indonesia will supply its customers with virtually anything they want and need!
Market Indonesia’s vehicle for individual financial success is the UnFranchise Business Development System — a perfected, standardized and uniform system that combines franchising with direct sales to facilitate the duplication of individual business success. By following a two- to three-year blueprint for success through the UnFranchise Business Development System, you can formulate, grow and shape your own plan for financial success. If you follow the system — just as you would in a franchise — the chances for success dramatically increase. The only way to fail is to quit! An UnFranchise® Business resembles a franchise, but the exorbitant start-up costs, high overhead and franchisor royalty on your monthly sales have been eliminated. Just as in a franchise, a proven business plan with systemization, standardization, uniformity, state-of-the-art management systems, merchandising and marketing tools, growing visibility, and the opportunity to own multiple businesses is presented to you, increasing the probability of individual success. Keep in mind that out of the 5% of people who financially succeed, three out of four do so by owning their own businesses. Market Indonesia grants you this same opportunity without the insecurity of giving up your present job. You are in business for yourself, but not by yourself.
You can earn income in two ways. You can earn 30% to 100% in gross retail profits by merchandising high-quality products that you get at UnFranchise Cost and selling them at the suggested retail price. You can also leverage your time by building and managing two sales and distribution organizations. With hard work, dedication and commitment to your UnFranchise Business, you can earn Rp 4.5 million to Rp 31.5 million per week or more when your business is fully developed and realize a supplemental income in only a few months! There are no limitations on the number of UnFranchise Businesses you can own and manage.
There is virtually no cap on potential earnings. Market Indonesia rewards you for your business success, never penalizing you for your initiative or ambition. If you follow Market Indonesia’s blueprint for success and apply a concentrated, consistent effort over a two- to three-year period, you can finally experience what the successful 5% of the population enjoy — financial security, ongoing income, time freedom and peace of mind.
Congratulations on establishing your Market Indonesia UnFranchise Business! In doing so, you’ve chosen the Two- to Three-Year Plan for your own financial success over the 45-Year Plan, a plan for someone else’s financial success. And you’re now on your way to reaching your financial goals and fulfilling your dreams and purpose. During the process of building your business, it’s important to keep everything in proper perspective, as this is a Two- to Three-Year Plan, not two to three months. Always remember to keep the business fun as you grow and develop. Don’t let anything stand in the way of your success. The UnFranchise Business is built most efficiently and effectively by working consistently, one day at a time. You must succeed so other people can realize their dreams — so you have to lead by example, as your team will do what you do, not what you say to do.
Starting and building a Market Indonesia UnFranchise Business can be one of the most empowering and rewarding endeavors you’ll ever undertake. As with a traditional franchise, the key to success will be your ability to effectively implement a tested and proven business Plan. This business consists of standardized, coordinated and systematic actions. These actions, completed in a timely manner, can result in fundamentally sound and consistent growth within your sales and distribution organizations.
Success is a journey, not a destination. The journey of a thousand miles begins with a single step, and building your UnFranchise® Business will proceed in the same manner. You have taken the first step by choosing the Two- to Three-Year Plan. But this plan doesn’t start when you sign up; rather, it begins when you start implementing the Basic 5 fundamentals of the business and are utilizing all of the components that make up the entire UnFranchise Business Development System. At a minimum, you should plan on a 12-month commitment to build the foundation for your UnFranchise Business. The 12-month action plan can be referenced in the Getting Started Guide (Code 391).
The Getting Started Guide was created to provide you with the basic and fundamental tasks and activities necessary to develop a successful UnFranchise Business. It was crafted by combining information from our most successful Independent UnFranchise Owners, who implemented Market Indonesia’s proven systems, principles and fundamentals. Of course, a guide alone cannot teach you how to implement all the details of your business. You should refer to this Market Indonesia UnFranchise Manual, ask your sponsor and/or your managing Certified Executive Coordinator to clarify any points and answer any questions you may have.
Now that you’ve established your UnFranchise Business, the question most people have is, “Exactly what does it take to succeed?” If that’s the question on your mind, you have the right thinking and the right attitude. Admittedly, when you begin to build your UnFranchise Business, all the terms, definitions and principles can seem a bit overwhelming. However, the business is very simple; don’t make it difficult. It all comes down to mastering the Basic 5 fundamentals, becoming an official UnFranchise Owner (UFO) and teaching others to do the same. We simply strive to master the Basic 5 until they are nearly second nature. All five need to be active at once to be successful. Think about it: In any endeavor, there are fundamentals that determine how successful one becomes. In football, a team must master the fundamentals of blocking and tackling. In basketball, there are the fundamentals of dribbling, shooting, rebounding and passing. In music, one must master playing the scales. There are countless examples in sports, the arts, the sciences and business in which the fundamentals must be mastered to be successful. In our business, there are five fundamentals that are prerequisites for success. The commonality of all the successful UnFranchise Owners is that they “did” the Basic 5:
Ultimately, you’re either doing these things or you’re not. By knowing what to do, you can measure, monitor, adjust and control your progress. It will be helpful to read the Basic 5 section of this manual. You see, Market Indonesia’s UnFranchise® Business Development System is unique and very powerful, and this manual is your most important tool. It can also be referenced online through UnFranchise.com. This UnFranchise Manual is your “blueprint for success” — your roadmap on how to build this business. All of the policies, procedures, rules, regulations, general product information, meeting information, how to develop your goal statement and detailed plan, etc. can be referenced here. It’s not necessary to memorize the contents of the manual, but it’s critical to know how to reference it when you need answers. It’s recommended that you spend about 15 minutes per day reading it section by section. If you have any questions and need clarification on certain points, please contact your sponsor or managing Certified Executive Coordinator.
In this business it’s the quality of time, not the quantity of time, spent building the business that matters. Quality time is measured by how efficient and effective you are in implementing the Basic 5, and by only working with those people who are also striving to master the Basic 5. We call these people “Go Now.” The more quality time spent, the more belief and duplication are created. This will generate growth that will duplicate, resulting in more BV and IBV and, ultimately, translating into more frequent and bigger commissions.
Let’s briefly highlight each one of the five fundamentals.
Developing Attitude and Knowledge — Knowledge is power; you must obtain it and then use it. How else are you going to earn a supplemental income and achieve your dreams? The UnFranchise Business has a systemized, standardized and required way of doing things, just like a franchise. But the system comprises many components and principles designed to work synergistically, so the more systems and tools utilized, the more growth will be created.
Developing the right attitude and knowledge translates into belief and confidence. Your attitude precedes success. Remember: The positive and enthusiastic way you view this business will determine how successfully you and the people you associate with in this business will perform. You can develop the right attitude and obtain the essential knowledge by attending the scheduled meetings, trainings and seminars, listening to audios, reading this UnFranchise® Manual, and associating with positive, successful people.
Goals and Goal Statement — You must first determine your dream and purpose. What’s the ultimate reason why you are entering this business? Once your purpose is defined, you can begin developing a goal statement. Everyone has different dreams, goals, wants and needs. The idea is to translate the things that you want into the business. As a result, you can truly take ownership of the fact that Market Indonesia is the business vehicle that will take you to where you want to go and achieve what you desire.
There are five steps in developing a goal statement:
Retailing — The products found in Market Indonesia’s Mall Without Walls® are market-driven, meaning they’re in high demand. It’s simply a matter of exposing them by using merchandising tools and techniques. People love to buy, but they hate to be sold on things. We provide people with what they want. Developing a customer base enables you to establish a solid foundation for your UnFranchise Business. In some cases, your best customers will become your best UnFranchise Owners (retail to recruit). Retailing enables you to create a positive cash flow and BV, and build belief.
Prospecting, Recruiting, and Sponsoring — The only thing that stands between you and the income you desire is simply the right people. To be successful, it just takes two good people, but that doesn’t mean you sponsor two and stop. This Prospecting, Recruiting and Sponsoring component is a process, not an event. The key to this process is to cultivate possibilities. Possibilities are everywhere you go! To be most effective in cultivating possibilities during your daily and weekly routines, you need to be prepared with your answer to “What is it?” Keep in mind that people often only talk about three things:
As you cultivate your possibilities into prospects, some will become interested or respond positively. It’s these people who create the top 10 list. Be sure to write them down. Then determine the best approach to use (direct, product, audio or video, evaluation, or referral). Our objective is to have them evaluate the business, not to get them in, because they may lead you to the right people. By prospecting, recruiting and sponsoring, you expand distribution, further leverage your time, and increase your business profitability and stability. You never stop doing it.
We want them to introduce the business to some prospects and create customers with your guidance and coaching. This trial-run process allows you to determine if they’re coachable and right for the business and if the business is right for them, so you don’t waste your time with the wrong people. Remember, you can’t sell a ticket you don’t have. Purchasing extra tickets to events for people you plan to sponsor is critical. Let them lead you to the people. They’ll accidentally get interested when they lead you to someone. You can then ask, “Who’s going to sponsor them, you or me?”
The contents of this UnFranchise® Manual are of utmost importance. Virtually everything you need to know with respect to building a successful UnFranchise Business is outlined here. However, the greatest teacher is experience. Take your first step and get started! Simply strive to master the Basic 5 and have fun!