The Market America Global Meeting, Training and Seminar System (GMTSS) provides for the development of a systematic, coordinated and comprehensive business introduction, training, motivational and support system in every location where there is Market America organizational growth. Utilizing this program enables all UnFranchise Owners to access the most competent speakers and trainers within Market America and the very best expertise in the industry with respect to building a strong UnFranchise Owner organization. Implementation of this program allows UFOs to build their businesses.
The Global Meeting, Training and Seminar System entails:
Although there are many different techniques in building the business, it is generally agreed that there are three absolute key success factors to fast and stable growth: 1) instilling belief in your UnFranchise Owners; 2) providing them with the knowledge to follow up and act on their belief; and 3) sustaining continued enthusiasm and a constant influx of new, excited people into the business. Years of experience have proven that meetings, trainings, seminars, and conventions are essential to developing these key factors for personal and organizational growth.
When we bring new people into the UnFranchise business, what are we really trying to accomplish with them? Initially, we talk to them and get them to listen to audios; preview videos outlining the UnFranchise Business and our product brokerage concept and the Shopping Annuity®; read this UnFranchise Manual; review Power Profiles; and read Market America’s UnFranchise Owner Magazine. In short, we’re trying to get them to believe in what an UnFranchise Business can provide them.
We accomplish this by showing the power of the Plan and its positive effect in changing people’s lives. They’ll seek out the necessary information, attend trainings and events to acquire the knowledge for strong management skills, and become proactive in seeking the assistance they need to achieve their desired level of success. The critical objective is to get them to take positive actions that will immediately elevate their levels of belief, knowledge and enthusiasm so that any elements of negativity are initially removed.
When prospective UnFranchise Owners see Market America’s MPCP, regardless of whether it ‘s via a one-to-one presentation or a UBP, it’s only ink on paper or images on a screen. Audio and video materials, this UnFranchise Manual and UnFranchise Owner magazine are all very valuable tools for passing along information and firmly establishing a basic level of belief; however, the reality of the UnFranchise Business and the strongest motivational element are the UFOs themselves and what they’re doing. If we’re proactive in getting people to attend UBPs, Local Seminars, District Conferences, Regional Conventions or most importantly our two big yearly events in the first few weeks or months, that gives them an opportunity to be in an environment where they can experience the contagious energy of successful UnFranchise Owners.
Think about it: You can accomplish a whole month’s work in a single day simply by being positive and proactive in getting all members of your sales organization to GMTSS events! It’s been proven that UnFranchise Owners who attend GMTSS events experience the fastest and most stable growth within their organizations. By attending seminars, conferences, conventions and trainings, and bringing new members of their organizations with them, UFOs are able to greatly elevate levels of belief and generate enormous enthusiasm. The result: fast and stable growth. Consequently, by attending Local Seminars, District Conference events, Regional Conventions, and other trainings provided through the GMTSS, you’re setting the example for your organization to follow and duplicate. Remember: What you set into motion carries into motion.
Our business is so intangible, we can’t see it or touch it. It’s a number of people independently working together to produce an outstanding organization. However, our meetings, trainings, seminars, conferences and conventions are tangible. You can see the enthusiasm and belief of the people at these events. You can see them, speak to them and touch them, and acquire knowledge from them on how to succeed at growing your organization. These programs are designed to demonstrate what Market America is about and allow all those who attend to witness what can be accomplished as an UnFranchise Owner. However, it’s imperative that they see it and feel it again and again. These events are the binding that holds our organizations together and allows us to sustain and maintain our business growth.
It has been said, “We are in the business of keeping people in the business until they see the light.” Given that Market America is based upon what the statistically average person can realistically do, and that the average person must see it before they believe it, this statement could not prove to be truer.
The leaders of our organizations are constantly holding one-to-one meetings, UBPs, HBPs and product presentations; conducting trainings and corings for people of many different organizations; and ultimately encouraging UnFranchise Owners through challenging times. It’s through their tireless enthusiasm and often selfless efforts that our organizations grow. It’s frequently asked about our leaders, “What sustains these leaders’ enthusiasm and provides the motivation for them to continue their efforts?” The answer is simple: No one is so strong that they never need encouragement and support.
Our leaders provide the needed support through their promotion and attendance of these events, and it’s here that Market America’s leaders are able to recharge their own batteries, reaffirm their own levels of belief, strengthen their attitudes and stimulate their thinking. It’s at these events that our leaders are able to renew their sense of purpose and see and feel the fruits of their efforts and labors; and most importantly, if not the most exciting aspect of these events, it’s a place where new people are introduced to the belief, knowledge and enthusiasm of what being a member of team Market America and their UnFranchise Business will provide them, if they have the desire and the commitment. It is to this end that the GMTSS was developed.
One of the most effective presentations is a home meeting where you invite a new prospect or lead to discuss the business. This can be very informal; however, you always want to be as professional as possible when representing Market America. You want to make sure that there are no distractions such as TVs playing, pets running around, children trying to get attention or telephones ringing. This type of meeting can be for one, two or three people sitting across from each other at a kitchen table. When conducting a meeting like this, it is very effective to use a company Flip Chart of the business Plan, or you can simply draw out the Plan on a pad of paper.
One very effective method of presenting the Plan is to view a video that explains it, especially if you’re new or located in an area where senior partner attendance is impossible. You can view the video and pause at points where you think emphasis is needed. Whichever method you choose, it ‘s always advisable that your sponsor, Coordinator or Certified Executive Coordinator be there with you to add support and help you. It adds to your credibility, as well as the basic duplication and management philosophies of Market America, if your sponsor is in attendance.
Additionally, your sponsor and/or senior partner can assist you in answering any questions, and of course if you miss any important points, they can help fill in information or lend a hand if you get stuck. When representing the program in a living room setting or at an HBP, you can use the UnFranchise Business Presentation PowerPoint. It’s advisable to set up an attractive product display if possible. Simply follow the format as it is provided in Chapter 21, Section 2: UnFranchise Business Presentation. The difference in the presentation is that the meeting is more informal, and you may not have multiple speakers.
The sole purpose of this critically important meeting is to provide consistent and accurate information in an exciting and professional environment set up to accomplish two major goals:
A UBP is designed to allow prospects to see the business as presented by an individual more knowledgeable and practiced at making the presentation. Every prospect or UnFranchise Owner who has seen the business through a one-to-one meeting or HBP should be taken to a UBP as soon as possible.
New UnFranchise Owner Training is one of the three required trainings that are part of the responsibility of being an UnFranchise Owner. This training is designed to ensure that the key factors necessary for success are provided to beginning UnFranchise Owners. These knowledge elements consist of defining and gaining commitment for their new endeavor; being able to share the UnFranchise Business with others; possessing an overview of the UnFranchise Business basics, understanding UnFranchise Business rules and regulations, and developing a general foundation on required forms and administration. It’s imperative to provide new UFOs with the basic and fundamental knowledge for establishing a successful UnFranchise Business.
Duplication of certain fundamentals of success is the key to lasting prosperity with Market America. These fundamentals can be reduced to five basics: (1) Attitude and Knowledge; (2) Goals; (3) Retailing; (4) Prospecting, Recruiting and Sponsoring; and (5) Building Depth with the ABC Pattern and Follow-up. Basic 5 Training is designed to ensure that UnFranchise Owners are knowledgeable of these five fundamentals. The Basic 5 is one of the three required trainings for UFOs. Basic 5 Training and New UnFranchise Owner Training must be completed prior to attending Executive Coordinator Certification Training. The most successful UnFranchise Owners attend the B5 Training on a consistent basis. All UnFranchise Owners must attend a Basic 5 and receive from their instructor a completed New UnFranchise Owner Training and Basic 5 Training Completion Certificate (Code 280). Instructors must sign and certify each certificate with their name, the attendee’s name, the location and the date of the training. Without this certificate, an UnFranchise Owner may not attend an Executive Coordinator Certification Training.
Executive Coordinator Certification Training may only be conducted by a Certified Trainer. It’s one of three required trainings that UFOs must attend. All participants must have attended an NUOT and a Basic 5 Training prior to taking the ECCT and present the proper certificate (the New UnFranchise Owner Training and Basic 5 Training Certificate [Code 280]) to gain admittance.
The Certified Trainer will conduct Executive Coordinator Certification Training covering, at a minimum, the following topics:
Certified Trainer Schools are corporate-sponsored and corporate-operated training programs conducted one to three times per year. They are conducted to teach qualified UnFranchise Owners how to teach other UFOs the key administrative elements for successful participation in the MPCP.
Market America’s Certified Trainers are an elite group of UFOs, not only because of the breadth of knowledge and success they have as UnFranchise Owners, but also because they’ve accepted the challenge of being leaders. They are the examples for every UnFranchise Owner to duplicate, and because of this they’re held to a higher standard of performance within the UnFranchise Business. Certified Trainers are the only approved trainers permitted to conduct ECCT, a mandatory requirement for all Executive Coordinators.
CTS addresses UnFranchise Manual topics in-depth so that proper training of UnFranchise Owners can be conducted by Certified Trainer. The course of instruction addresses, but is not limited to, the following:
General Product Trainings are designed to enhance UFO knowledge of products that were covered at the Corporate Product Symposium. This training should help your confidence in retailing products by providing you the information to be more knowledgeable about the products you’re selling. Field Product Specialists are the only approved trainers permitted to conduct General Product Trainings. Trainers must also attend a Corporate Product Symposium once every two years and be Category 1 Speakers Bureau members.
A Local Seminar is a more in-depth Basic 5 presentation that lasts a minimum of six hours and features a guest speaker who is an approved Speakers Bureau Category II member. Only approved Speakers Bureau Category II members can be featured speakers at a Local Seminar and receive an honorarium and/or paid expenses. At Local Seminars, UnFranchise Owners are taught additional sales techniques and organization-building techniques. Product information can be included in this event as well as informational segments devoted to the various stores. This event also recognizes area UFOs who have achieved new UnFranchise Levels, Master UFO qualification or requalification, or Convert Spending Into Earning Achiever qualification or requalification, or who have achieved outstanding retailing or recruiting accomplishments or other related success. Local Seminars are held approximately every two to three months in local areas of their respective Districts and Regionals.
A District Conference consists of a minimum of two Local Seminar areas. District agendas shall consist of at least eight hours of training time and 30 minutes of recognition. A District Conference has one featured speaker. Any additional speaker needs to be approved by the Regional Director. Training topics should be relevant to the UnFranchise Business and can cover, but are not limited to, such areas as: Recruiting and retailing, ticket selling, the Shopping Annuity, The Master UFO program, the 90-Day Action Plan, UnFranchise Business responsibilities and the ABC Pattern. Guest Speakers should be selected from UnFranchise Levels of Director and above. Only approved Speakers Bureau Category II members can be featured at District Conferences and receive an honorarium and/or paid expenses. This event also recognizes UFOs in the district who have achieved new UnFranchise Levels, Master UFO qualification or requalification, Convert Spending Into Earning Achiever qualification or requalification, outstanding retailing or recruiting accomplishments, or other related successes.
Market America has divided North America into seven regions. Once each year, Regional Directors will plan, organize, promote and finally stage a two- to three-day event. Each District Coordinator and Local Coordinator from the respective region should vigorously promote the convention so that attendance will be high. Top field and corporate leadership members provide advanced training in marketing techniques, in-depth product knowledge, organization-building strategies and relevant growth methods. These elaborately orchestrated events are powerful, extremely motivating, highly professional and educational experiences. Participation by locals and districts in promoting attendance can serve as a catalyst for establishing a renewed sense of pride in their respective areas and elevate all UFOs’ levels of belief and knowledge. Regional Conventions should be a time of planning for growth in the respective area. Regional Directors, District Coordinators, Local Coordinators and UBP Coordinators should use this opportunity to created a definitive plan for goals to be achieved. Only Executive Sales Team members and corporate officers can be featured speakers at Regional Conventions. This event also recognizes UFOs in the district who have achieved new UnFranchise Levels, Master UFO qualification or requalification, Convert Spending Into Earning Achiever qualification or requalification, outstanding retailing or recruiting accomplishments, or other related successes.
The Market America corporate-sponsored World Conference is conducted once a year. This conference is designed for advanced training in necessary management and leadership skills specifically relating to the UnFranchise Business Development System. The World Conference is also designed to educate, motivate and offer recognition to those UnFranchise Owners who have worked hard and have achieved a level of excellence during the past six months. Recognition is also given to those individual UnFranchise Owners who have met the Chairman’s Challenge (the criteria is determined by Chairman and CEO of Market America, JR Ridinger). New products, technology, and business support programs are introduced during the World Conference and International Convention.
The Market America corporate-sponsored International Convention is the annual celebration and learning experience for ALL Market America UnFranchise Owners. The International Convention is designed to educate, motivate and offer recognition to those UnFranchise Owners who have worked hard and have achieved a level of excellence during the past year. Recognition is also given to those individual UnFranchise Owners who have met the Chairman’s Challenge (the criteria is determined by Chairman and CEO of Market America, JR Ridinger). Awards and accolades — are given to those that best represent the spirit and commitment of Team Market America. It is also the time when new products, technology and new business support programs are introduced. The corporate-sponsored International Convention is the gala event of the year for all UnFranchise Owners.
Market America wants to provide every person committed to achieving a level of success utilizing the MPCP with the tools that they need to succeed. Business support materials are available in English, Chinese and Spanish. Translation services for corporate-sponsored events, when available, will be provided via radio transmission and at a nominal price. Prior to the event, the Events Director will announce if translation services will be available and the cost per person to utilize this service. If translation services are requested for individually sponsored events (Local Seminars, District Conferences, Regional Conventions), then it’s the responsibility of the leaders, either the Local Coordinator, District Coordinator or Regional Director, of the respective area to seek out and contract those services on an individual basis.
The business objective is to build your UnFranchise sales organization by sharing the benefits of Market America’s products and the benefits of the business. So, it’s vitally important that one conduct all meetings as professionally as possible. It’s the fine points of how the meeting is conducted that translate into how successfully we sell products, sponsor new UnFranchise Owners and build the business. For detailed, comprehensive information on setting up and running professional GMTSS events, please see Chapter 21. This information includes details on setting up meeting rooms, using effective product displays, utilizing guest speakers and more that will make running your events smooth and easy.
Indonesia has been divided into seven regions. The following is the regional breakdown:
Java: Banten, Central Java, East Java, the Special Capitol Region of Jakarta, the special Region of Yogyakarta, and West Java.
Kalimantan: Central Kalimantan, East Kalimantan, North Kalimantan, South Kalimantan, and West Kalimantan.
Maluku Islands: Maluku & North Maluku.
Nusa Tenggara (Lesser Sunda Islands): Bali. East Nusa Tenggara and West Nusa Tenggara.
Papua (Western New Guinea): Central Papua, Highland Papua, Papua, South Papua, Southwest Papua, and West Papua.
Sulawesi: Central Sulawesi, Gorontalo, North Sulawesi, South Sulawesi, Southeast Sulawesi, and West Sulawesi.
Sumatra: Aceh, Bangka Belitung islands, Bengkulu, Jambi, Lampung, North Sumatra, Riau, the Riau Islands, South Sumatra & West Sumatra.