Chapter 2: The Right Ingredients

 

Every day in newspapers and magazines, on television, and on the internet, advertisements appear offering the business opportunity of a lifetime, a way to make your dreams come true or a sure path to financial independence. A few of these business plans are viable and legitimate and have something to offer — if you’re willing to work very hard, sell a lot of products and recruit a lot of people. Unfortunately, most of the companies running these ads offer programs that aren’t realistic for the average person to implement. These companies have business plans that are based on what they want you to do, rather than what people can actually do. As a result, most people don’t achieve their financial or personal goals.

Market America has successfully differentiated itself. Although the direct-sales and network-marketing industry is among the fastest-growing and most lucrative industries, Market America has taken it to an entirely new level. In fact, Market America has evolved from the direct-sales and network-marketing industry and now stands alone. Many people are making their dreams come true with a network-marketing business. You may have heard about successful network-marketing businesses. You may even know someone who has been successful. But, more often you’ve heard about the failures: companies that are not legitimate and/or are not up to date with the latest trends and developments in technology and the internet; products that do not really sell, are overpriced, or don’t even work; and multilevel marketing (MLM) organizations that only benefit a select few.

So how do you separate the bad from the good? What makes one better than the others? Market America has emerged as an industry leader and broken the mold. What is it that makes Market America and the UnFranchise Business Development System so extraordinarily different?

There are five ingredients that make Market America the most powerful business opportunity available today:

  1. The Right People
  2. The Right Products
  3. The Right System
  4. The Shopping Annuity
  5. The Right Time

SECTION 1     THE RIGHT PEOPLE

At the core of Market America is a management team comprising individuals recognized as the industry’s most respected professionals, as well as entrepreneurs and leaders with diverse business backgrounds. Although the direct-sales and network-marketing industry has become a multi-billion dollar industry, many companies fail in their first year because they lack integrity and have short-term vision.

Market America is built on a solid foundation from which to continue to grow. The company operates from a strategic plan with specific goals and objectives, enabling the measuring, monitoring, adjustment and control its progress, timing and success. The Market America management team possesses the experience, knowledge, integrity and work ethic to create a Fortune 500 company.

Due to the fact that one must pursue building one’s UnFranchise® Business with honest intentions by helping others achieve their personal and financial goals (based on the duplication of individual business success), Market America has attracted an incredible team of people geared toward success. Market America’s philosophy is to enjoy a strong partnership between the company and its UnFranchise Owners.

SECTION 2     THE RIGHT PRODUCTS

Many direct-sales and network-marketing companies limit their distributors to continually trying to sell one product or product line, thus making the distributors’ success dependent on the strength of that one product. If the product doesn’t sell, the distributor is out of business.

Market America, on the other hand, without the burden of manufacturing, can stay focused on only introducing market-driven products and continuing to move with the marketplace. The product brokerage system through Market America provides access to multimarket environments and promotes unique relationships between marketers, customers and manufacturers, stimulating share of customer and avoiding shelf-space competition. Market America uses information from UnFranchise Owners and Preferred Customers to find the highest-quality market-driven products on the leading edge of consumer trends and colossal markets. The products are tested and researched for reliability, market appeal and competitive pricing. This variety of products and services places the UnFranchise Owner in a position for short-term and long-term profitability and stability. Market America’s concept allows each UnFranchise Owner to access multiple lines of the highest-quality products and services, appealing to a wide consumer base. The product brokerage concept through Market America positions the company and its UnFranchise Owners for explosive growth and unlimited potential. Market America will always provide products that are very unique, innovative and competitively priced. As a Market America UnFranchise Owner, you own your own SHOP.COM website and virtually own your own shopping mall, without the rent or overhead costs! Market America provides a wide array of exclusive products, creates the promotional materials, and handles all of the shipping and distribution. Through SHOP.COM, Market America UnFranchise Owners have access to thousands of Partner Stores and tens of millions of additional products. The UnFranchise Owner simply showcases the exclusive brands and their SHOP.COM website, utilizing the provided merchandising, tools, techniques, systems and social media, as well as word-of-mouth advertising.

SECTION 3     THE RIGHT SYSTEM

Unlike other direct-sales and network-marketing businesses, Market America does not rely solely on one marketing strategy. Instead, Market America combines the power of many different marketing engines to drive your business, such as franchising, direct sales, market-driven products and services, home shopping, discount buying, network marketing, e-commerce, and One-to-One Marketing. The gas that fuels the engines is the UnFranchise® Business Development System — specifically, the Management Performance Compensation Plan (MPCP).

More than 50 years of network-marketing statistics indicate that the average individual participating in a network-marketing business sponsors 2.8 distributors during their tenure with a company and generates $200.00 in retail sales in the first 90 days. With these statistics in mind, Market America created the Management Performance Compensation Plan (MPCP), based on what has already been proven the average person can realistically do. As a result, the Market America UnFranchise Owner has a high probability for success. With the MPCP, there are two ways to earn income: (1) earn 30% to 100% in retail profits by purchasing the highest-quality market-driven products at UnFranchise Cost and selling them at suggested retail price; and (2) earn commissions by simply building and managing two sales and distribution organizations, thus developing a Business Development Center (BDC).

Market America’s vehicle for individual financial success is the UnFranchise Business Development System — a perfected, standardized and uniform system that combines franchising with direct sales to facilitate the duplication of individual business success. Market America is referred to as the “UnFranchise Business” because it offers a proven business Plan with systemization, standardization and a required way of doing things. However, unlike a franchise, Market America does not charge franchise fees and ongoing monthly royalties. In addition, unlike traditional network marketing and multilevel marketing (MLM) businesses, a Market America UnFranchise Owner only needs to build and manage two sales and distribution organizations.

With Market America’s MPCP, an UnFranchise Owner can potentially earn up to $3,600.00 per week or $187,000.00 per year per Business Development Center once it’s fully developed. Upon successfully building one Business Development Center, the UnFranchise Owner earns additional centers to build and manage. Building more Business Development Centers secures the income from the original Business Development Centers, making the income potential unlimited and balancing profitability and security. You don’t need to be a super salesperson or recruit an enormous number of people to successfully build an UnFranchise Business. Remember, the UnFranchise Business is based on what has already been proven the average person can realistically do. In addition, Market America provides all of the systems and tools one needs to be most efficient and effective in business-building efforts. One of the most advanced systems available is the UnFranchise Management System (UFMS), which is unmatched in the industry. The UFMS provides UnFranchise Owners the ability to access critical information (among other benefits) in their sales and distribution organizations online, so they can truly maximize their earning potential as well as being able to measure, monitor, adjust and control their organizational growth.

The MPCP is simple yet very powerful with respect to the income potential. With the combination of the MPCP and the many market-driven products, goods and services, building an UnFranchise Business is more “showing and telling” rather than “selling.” The UnFranchise System is a matter of exposure: exposing the products and exposing the business. Possibilities are everywhere, so it’s no surprise that Market America is attracting incredible people from all walks of life.

All Market America UnFranchise Owners are required to retail products to end consumers. In order to become an UnFranchise Owner, an individual must complete and submit an Independent Distributor Application & Agreement (IUA&A), and if they wish to participate in the MPCP, submit the nominal subscription fee. In order to sponsor other UnFranchise Owners, an UnFranchise Owner must qualify by generating product orders equal to or greater than 200 Personal Business Volume (PBV) and make a minimum of $200.00 in retail sales. Note: The subscription fee is included for UnFranchise® Owners who start their business with the purchase of a Fast Start Kit. To remain active within the MPCP, an UnFranchise Owner is required to order a minimum of 150 BV of product and submit an UnFranchise Owner Sales Report (Form 1000) documenting $200.00 in retail sales each quarter.

There are many components and fundamental elements that make up the UnFranchise Business Development System, one being the Business Development Center (BDC), an operational establishment within Market America’s computerized organization-tracking system. It’s the placement in which BV and IBV are stored and to which commissions and bonuses are paid. A BDC is identified with a nine-digit ID Number followed by a three-digit extension. Each BDC has two sides: a left side and a right side. A sales and distribution organization can be built on each side.

New UnFranchise Owners establishing their Business Development Centers are placed in a two-by-two sequence, called “Binomial Expansion.” This encourages each UnFranchise Owner to activate their BDCs by sponsoring and placing new UnFranchise Owners’ BDCs on the left and right sides. Each side is designed to be grown by the sponsoring UnFranchise Owners; teaching, managing and supporting each new UnFranchise Owner to activate their BDC. The MPCP certainly does not limit an UnFranchise Owner to only sponsor two people; they may personally sponsor as many new UnFranchise Owners and retail as many products as they wish. The additional UnFranchise Owners are simply placed within the organization in a two-by-two structure (placed downline in an open position under currently linked UnFranchise Owners). The additional UnFranchise Owners sponsored by you or others in your organizations place new UnFranchise Owners downline in open positions on the left or right of a BDC. This organizational structure creates a synergistic and common economic bond, as everyone works collectively as a team. Market America tracks the Business Volume generated on each side of a BDC as part of the criteria to earning commissions and bonuses.

Commissions and bonuses are earned by qualified and active UnFranchise Owners based on satisfying criteria within the MPCP. The criteria to earn commissions are the same for each Business Development Center.

The UnFranchise Business Development System mathematically requires fewer UnFranchise Owners producing less volume for any one UnFranchise Owner to earn the maximum income when compared to other direct-sales and network-marketing businesses.

Management Performance Compensation Plan (MPCP):

There are two ways to earn income: (1) earn 30% to 100% in retail profits by purchasing the highest-quality market-driven products at UnFranchise Cost and selling them at suggested retail prices; and (2) earn commissions by simply building and managing two sales and distribution organizations.

  1. MPCP: Five Simple Steps to Earning Retail Profits, Commissions and Bonuses
    1. Apply: Complete a Market America Independent UnFranchise Owner Application and Agreement. At no cost, you can become a Sales Representative to purchase products at UnFranchise Cost and earn retail profits. By submitting a subscription fee, you can become an UnFranchise Owner and earn retail profits in addition to earning commissions.

    2. Create: You create Business Volume (BV) and Internet Business Volume (IBV), the numeric values assigned to the products, goods and services to calculate commissions. Business Volume or Internet Business Volume is created when you place an order for Market America’s exclusive brands and services or from Partner Stores on SHOP.COM for personal use, retail sales, merchandising tools, and One-to-One Marketing building Share of Customer*.

    3. Qualify: You qualify your Business Development Center (BDC) after it has accumulated 200 Personal Business Volume (PBV) in products ordered and sold through that BDC. Once your BDC is qualified, it will begin to accrue Group Business Volume (GBV) from orders placed by UnFranchise® Owners, Sales Representatives and Preferred Customers within your two sales and distribution organizations. Qualification of your Business Development Center only needs to be performed once, provided the minimum activity requirements are satisfied.

    4. Activate: You activate your Business Development Center by personally sponsoring one qualified UnFranchise Owner to place in each (left and right) of your organization. Once activated, you’re now eligible to earn commissions and bonuses.

    5. Teach, Manage and Help: You teach each new UnFranchise Owner how to apply, create, qualify and activate. It’s important to teach, manage and help your sales organization grow by duplicating the UnFranchise Business Development System. In doing so, you’re expanding distribution as new UnFranchise Businesses are established, and further leveraging your time.

    *Build Share of Customer: You build share of customer (the lifetime value of a single customer) by introducing additional Market America brands to your existing customers, and by leveraging the millions of products available through SHOP.COM affiliate stores. By building relationships with customers one on one, maintaining dialog and receiving feedback from those customers, and tracking buying trends on SHOP.COM, Market America will continue to identify market-driven products and services and provide exactly what customers want and need.

  2. Market America Pays Weekly: Each week, Market America searches all Business Development Centers in your organization for Group Business Volume (GBV) and Group Internet Business Volume (GIBV). As your Group Business Volume and Group Internet Business Volume accrue and reach the payout criteria, commissions and bonuses are earned.

    When a Business Development Center accrues 1,200 Group Business Volume on each side, you earn a $300.00 commission. Group Business Volume continues to accrue on each side, and when it reaches 2,400 on each side (inclusive of the first 1,200 GBV), you earn another $300.00 commission. As Group Business Volume continues to accrue to 3,600 Group Business Volume on each side, you earn another $300.00 commission. When 5,000 GBV has been accrued on each side, you earn a $600.00 commission. The entire $1,500.00 in commissions can be earned in one week depending on the accrued Group Business Volume totals for a given week. The same payout criterion applies to accrued Group Internet Business Volume (GIBV), providing an additional $1,500.00 in commission.

    When an UnFranchise Owner earns a $600.00 commission for reaching the 5,000 Group Business Volume criteria on their left and right, Market America continues to search for one Business Development Center on each side that also reaches 5,000 Group Business Volume on their left and right sides during the same weekly pay cycle. If the company verifies these criteria have been met, you earn a $600.00 management bonus. The potential weekly income from one Business Development Center can reach $3,600.00. Take note: Group Business Volume and Group Internet Business Volume accrue from an infinite search of Business Development Centers within your sales and distribution organization. There are no breakaways to stop the search for new UnFranchise Owners and volume.

  3. Leverage: Market America’s UnFranchise® Business Development System establishes three Business Development Centers for each UnFranchise Owner from the start. Here’s how it works:

    UnFranchise Owners don’t have to wait to open additional BDCs. Each UnFranchise Owner is awarded three BDCs (001, 002, 003) upon registering their UnFranchise Business. Build only two sales organizations to earn your first $2,100.00 per week from accrued BV on the left and right. When you successfully build your 001 and have earned a minimum of $13,500.00 in commissions within 12 consecutive weeks, you’re eligible to open your inside organizations of your 002 and 003. Build only one more sales organization to earn your second $2,100.00 per week. Build only one more sales organization to earn your third $2,100.00 per week, for a total of $6,300.00 per week from those three BDCs. The weekly income potential can grow to $10,800.00 when IBV commissions are included.

    The maximum earning potential for one Business Development Center is $3,600.00 per week; however, Market America’s UnFranchise Business Development System offers unlimited income potential through an earned re-entry authorization and the Global UnFranchise Business Program. Here’s how it works:

    You earn the authorization to open an additional BDC when one of your BDCs first receives a commission for achieving the 5,000/5,000 compensation criteria. You may open this BDC within your two sales organizations and build another business under your original business. Re-entry allows you to increase your income potential by $3,600.00 per week, secure your original BDC’s income and motivate your UnFranchise Owner organization without any additional requirements.

    The remarkable thing about the re-entry process is that all the GBV generated in the left and right sales organizations of your second, third, fourth (and so forth) BDCs accrues toward earning additional income from those centers. In addition, the volumes flow upward and secure the income in your first BDC. And probably most importantly, the Group Business Volume being generated from these sales organizations is accrued by qualified BDCs of the UnFranchise Owners between your original BDCs and your re-entered BDC. This creates powerful synergy and a common economic interest within your organization.

    All BDCs owned by an UnFranchise Owner are identified by an extension number assigned sequentially for tracking purposes (e.g. 001, 002, 003, 004, etc.), and they are subject to the rules, regulations, terms and conditions of the Management Performance Compensation Plan.

  4. Direct Sales and Commissions: Everyone participating in Market America’s Management Performance Compensation Plan (MPCP) must sell and document the retail sale of products to consumers (nonparticipants in the business) to maintain activity and qualify to earn commissions and bonuses (refer to minimum activity requirements). No commissions are earned solely for bringing new Sales Representatives and UnFranchise Owners into the business. Commissions and bonuses are earned on the retail sales of products to consumers and the management of your sales and distribution organization.

SECTION 4     THE SHOPPING ANNUITY

As an UnFranchise Owner, you can use your current spending to create an ongoing income called the Shopping Annuity. We all spend to live. We buy food, clothes, cleaning supplies, household goods, appliances, footwear, drugstore items, personal care items, shampoo, pet products, tools and more. You don’t have to change what you buy; simply change how you shop. By redirecting your spending to your own SHOP.COM website, you create and fund your Shopping Annuity.

SHOP.COM has thousands of Partner Stores, including many if not most of your favorites. After you shop, we take the money you already spent and credit you with BV and IBV, and we use that BV and IBV to pay you an income.

By duplicating your efforts and sharing the Shopping Annuity concept with others, you can create your own network of UnFranchise® Owners. As this economically connected households that you lead to directly or indirectly convert their spending into earning you fund your Shopping Annuity by getting credit for all of your spending and their spending.

You can continue to spend money and earn nothing shopping with companies you purchase from. Or, with a small shift in behavior and a little ambition, follow the UnFranchise Business System and convert your spending into earning with your own SHOP.COM business.

You’re in the right place, at the right time, with the right business model: SHOP.COM, powered by Market America. Individuals around the globe have followed this proven system to create the additional income necessary to do extraordinary things with their lives, whether it’s owning a first home, traveling the world or just creating more free time to enjoy with their families.

With our global community of entrepreneurs, we’re combining our economic buying power and using our sophisticated tracking system to make money. We provide standardized training and support for every one of our business owners, educating and empowering you to become as successful as you want to be.

Welcome to an opportunity like no other. Welcome to SHOP.COM, powered by Market America!

SECTION 5     THE RIGHT TIME

There has never been a better time than now to establish your UnFranchise® Business. Many people have preconceived notions and skepticism with respect to direct-sales and network-marketing businesses. And unfortunately, many companies are not legitimate businesses and only have short-term vision, as only a few people succeed at the expense of others. Many people are under the misconception that network marketing is a glorified chain letter or illegal pyramid scheme solely targeted to housewives and blue-collar workers. Times have changed.

While there are some cynics who scoff, a handful of visionaries has quietly set the stage for an economic revolution. With manufacturing costs continuing to fall, distribution (bringing products, goods and services to the end consumer) represents 85 percent of the volume of goods on the market. Therefore, the greatest opportunities await those who reduce the cost of distribution. Simply put, Market America Worldwide | SHOP.COM creates a very powerful, cost-effective way for the distribution of products, goods and services. The time is fast approaching when anything that anyone wants or needs will be available through an UnFranchise Business.

To illustrate that you’re at the right place at the right time, consider what’s occurred over the past 100 years or so. Approximately every 10 years, a new marketing system or trend emerges, providing a new way of distributing products to consumers. The people who became associated in the beginning of the new system made fortunes as they positioned themselves to capitalize on the volumes of products that are sold to consumers.

In the 1920s and 1930s, direct sales emerged and companies such as Avon, Fuller Brush and Tupperware were born. In the 1950s, franchising was born with the creation of McDonalds. In the late 1950s and into the 1960s, multilevel marketing (MLM) started a new way of bringing products to consumers. Then in the 1970s it was catalog sales. The 1980s saw the introduction of TV/direct response with televised shopping networks and infomercials. In the 1990s, Market America created the Product Brokerage System with its Mall Without Walls® and the UnFranchise® Business Development System. And in the 2000s, with the emergence and growth of the internet, we’ve witnessed an unprecedented shift from brick-and-mortar stores to online stores. Market America | SHOP.COM, with cutting-edge technology, thousands of Partner Stores, millions of products and its unique tracking system, has risen to the top of the online sales world.

By establishing an UnFranchise Business, you’ve positioned yourself to lead the parade rather than following all the parades that have passed. You can now capitalize on volumes of products that are being sold to end consumers by simply building and managing two sales and distribution organizations of UnFranchise Owners. We are experiencing a paradigm shift away from mass production, from the industrial age to the information age. Market America now represents the future of business. We evolved the concept of One- to-One Marketing, which centers on tracking customer data, identifying commonalities and sourcing them out so customized products can be produced and delivered to customers. Internet activity through our state-of-the-art online UnFranchise Business accounts, custom websites and SHOP.COM facilitates and accelerates the customization process while personal relationships are established and maintained through UnFranchise Owners.

Market America intends to build on its five key pillars for growth: (1) The Binomial Business Development System with the Management Performance Compensation Plan (MPCP); (2) The UnFranchise Business Development System; (3) The Product Brokerage System; (4) One- to-One Marketing; and (5) The Shopping Annuity, a revolutionary concept that enables UnFranchise Owners to convert their spending into earning.

Many companies spend millions of dollars for advertising and pay large fees to have their products prominently displayed on store shelves. Relatively new manufacturers with innovative, superior products lack the resources to compete with major name-brand manufacturers in existing retail outlets, nor do they have the capital to pay for national advertising campaigns or build retail outlets of their own. Simply put, these companies need a distribution channel.

An ever-increasing number of these companies is turning to Market America and the UnFranchise Business Development System as an alternative, cost-effective, powerful method of distribution and expansion. Meanwhile, ongoing mergers, acquisitions and corporate downsizing continue to provide Market America with many executives, middle management, workers and other professionals who are looking for a better way to work for themselves and earn supplemental income. Many people would like to enhance their quality of life and increase their standard of living, and Market America is the solution! The right time is now!